A previous Bloomberg report in March said Apple did not provide the resources needed for the company to develop an AI-powered Siri. Apple had not focused on AI until OpenAI’s ChatGPT changed the tech landscape in late 2022, which set Apple (and other companies) scrambling.

Apple Inc. is considering using artificial intelligence technology from Anthropic PBC or OpenAI to power a new version of Siri, sidelining its own in-house models in a potentially blockbuster move aimed at turning around its flailing AI effort.

Apple (AAPL) could turn to ChatGPT maker OpenAI or Anthropic for help after delays in the launch of its highly anticipated AI-enhanced Siri, Bloomberg reported Monday. The iPhone maker has held talks with both Anthropic and OpenAI about relying on their AI models instead of in-house technology,