Jeff Bezos’s Blue Origin launched its New Glenn rocket into orbit early Thursday, in a critical milestone that comes some 25 years after the billionaire founded the company with the goal of reducing the cost of access to space.

The successful flight to orbit of the Amazon founder’s powerful rocket suggests it could grow into a credible competitor with Elon Musk’s SpaceX.

Blue Origin, the space company founded by billionaire Jeff Bezos, launched its massive New Glenn rocket into orbit for the first time early Thursday, marking a new step in the commercial space race.

The uncrewed New Glenn rocket took off at 2:03 a.m. EST from Complex 36 at Cape Canaveral Space Force Station, Blue Origin said.

Blue Origin successfully launched its two-stage heavy-lift New Glenn rocket on its unmanned maiden voyage into space early Thursday, achieving the mission's primary goal of reaching orbit.

Blue Origin is key to Amazon's ability to compete with SpaceX Starlink. Jeff Bezos has finally done it. He's finally reached space with an honest-to-goodness orbital-class rocket. Ten years ago, Bezos ignited a feud with SpaceX founder Elon Musk when his Blue Origin rocket company launched a suborbital New Shepard rocket to the edge of space and then landed it back on Earth.

New Glenn, which honors John Glenn, is five times taller. Blue Origin poured more than $1 billion into New Glenn’s launch site, rebuilding historic Complex 36 at Cape Canaveral Space Force Station. The pad is 9 miles from the company’s control centers ...

Amazon founder Jeff Bezos (and many others) posted pics of Blue Origin’s New Glenn rocket, named for astronaut John Glenn, on social after liftoff.

The successful launch of Blue Origin’s massive new rocket is a key step that may allow the company to compete with Elon Musk’s SpaceX.

The 320-foot (98-meter) tall New Glenn rocket took off from Launch Pad 36 at Cape Canaveral Space Force Station at around 2:03 a.m. EST.

On the same day SpaceX conducted the seventh flight of the Starship, rival Blue Origin launched for the first time the New Glenn rocket.

Just past 2 a.m. Eastern time on Jan. 16, 2025, a new rocket blasted off from the Cape Canaveral Space Force Station in Florida. By reaching orbit, Blue Origin’s New Glenn rocket launch has marked a milestone for a commercial space company that has big ambitions.