As commercial cultural insights professionals, we must not edit out what we do not want to see, says Matilda Andersson.

Amazon dominates the top-ranking media brands by preference worldwide, with the main Amazon brand ranked top in a global study from Kantar.

AI-led market research business ResearchWiseAI, co-founded by researcher Ray Poynter, has launched an AI text analytics feature for Microsoft Excel.

Virtual reality can be highly beneficial for inclusive research and can help collect data that would otherwise be untouched by traditional research methods, an event from MRS Unlimited heard.

Insights platform Remesh has begun legal proceedings against Kantar Group and its subsidiaries Kantar LLC and Kantar China ...

UK Research and Investment has provided £11.5m investment for an AI evidence synthesis project to help policymakers ...

In today’s climate of budget pressure, market volatility, and rapid tech shifts, the questions coming from the C-suite are ...

Bucharest-headquartered market research agency DataDiggers has begun a quarterly study to track adoption, usage and sentiment ...

Survey operations and workflow technology company OpinionRoute has completed the integration of survey programming technology ...

Insight teams can help clients understand whether or not to use agentic AI, and how to go about it in an informed way, says ...

Research and brand measurement company Sensu Insight has partnered with Commercial Services Group on audience perception, ...

Waldie joins Angus Reid Group following its recent merger with Rival Technologies and Reach3 as part of Rival Group. At the ...