Bata India’s new campaign celebrates the real stars of every wedding—the guests who bring the party to life. It embraces ...

By blending AI-powered marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net ...

In a world saturated with copy and clichés, Tanima Kohli, group head for copy at Enormous has carved a niche by rewiring the ...

India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big ...

Our weekly roundup of the latest appointments and account wins from Ogilvy ASEAN, Actimedia, Jio Star and many more.

A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing ...

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Myntra has launched its ‘Fashion with caution’ campaign, a witty take on the wild and often hilarious reactions stylishly dressed individuals face when sporting trendy outfits. With this, the fashion ...

Motilal Oswal Financial Services (MOFSL) has introduced a new brand identity, marking a shift in its visual representation while retaining its core business focus on research-led investment guidance.