The Asia-Pacific region, which is predominantly led by Australia, declined by 22.7%, while the Americas fell by 3%.

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who ...

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored ...

While over 30% use it daily, they emphasise that brand strategy will require more human imagination than ever.

The sponsorship agreement runs for two and a half years until March 2028 and will see the Apollo Tyres logo appear on the ...

MullenLowe Global’s S Subramanyeswar is vice-chairman and industry veteran Paritosh Joshi is honorary treasurer ...

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into ...

From hospitals, colleges to corporate parks, these outlets blur the line between distribution and marketing, testing whether ...

The acquisition reflects the sports content company’s intent to broaden its AI footprint in India, and invest in ...

Instagram and homegrown rivals flood the market with bite-sized serials, chasing Gen Z engagement while grappling with ...

Clean Creatives' executive director argues that IPG's decision to work with Saudi Aramco after pledging to avoid fossil fuel ...

As they collapse the gap between awareness and retention, between acquisition and advocacy, AI agents are rewriting the roles ...