EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email ...

As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold ...

The launch of AnyLive for Creators lets influencers and content creators develop AI avatars that can host livestreams on ...

The co-founder of Ben & Jerry’s ice cream brand, Jerry Greenfield, is calling it quits on the company he launched in 1978 ...

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure ...

At its first advertiser summit in Mumbai, the social media platform outlined its India strategy, alongside its global partner ...

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into ...

From hospitals, colleges to corporate parks, these outlets blur the line between distribution and marketing, testing whether ...

The acquisition reflects the sports content company’s intent to broaden its AI footprint in India, and invest in ...

After an intensive jury process, 184 entries were shortlisted for the 14 th edition of SMARTIES India with careful screening ...

Instagram and homegrown rivals flood the market with bite-sized serials, chasing Gen Z engagement while grappling with ...

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are ...