M&C Saatchi has forecast revenues in 2025 will drop by "around mid-single digits", according to interim H1 results. The ...

Forty innovators, 14 markets, shared ambition. Meet the new wave of marketing leaders in the region.

EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email ...

Vietnam Airlines retains its top spot as Southeast Asia’s top travel brand in 2025. Check out Campaign’s exclusive insights ...

Few taglines are as instantly recognisable as Nike's 'Just Do It', often accompanied by its famous swoosh symbol. The sportswear giant first introduced the memorable slogan in 1988, crafted by Dan ...

Portfolio – a new generation of directory. Portfolio celebrates the creativity and growth of Asia’s marketing communications industry. It is a home to search and find over 4,000 agencies in ...

This joint study from Epinion and OMD highlights the behaviours, values and market potential of gen-Z in Vietnam. The researchers surveyed 710 Vietnamese between the ages of 13 and 21, largely in the ...

Filipino fried chicken favourite Jollibee has claimed the top spot in SEA’s top 10 food brands. The leading fast-food chain in the Philippines and the second fastest-growing restaurant brand in the ...

The marketing and communications industry thrives on fresh perspectives and bold ideas, and this year's Campaign Asia-Pacific 40 Under 40 winners embody that spirit in abundance. We received ...

Marketers create more brand blunders than one would think, and these blunders can cause brands a lot of harm. Some of them, if they are lucky, escape with just a touch of public ridicule and shaming.

We live in an era of globalization and fluid national borders. Large waves of immigrants—including South Asians and Chinese to Canada, Hispanics to the US, Asians to the UK, North Africans to France ...

One surprising opportunity for brands the pandemic has triggered is the rapid growth of a whole new category of brand licensing: art and cultural IP. An increasing number of deals are being made ...