Saurav Bhattacharjee has joined Greenply | Samet as chief marketing officer. He announced the move in a LinkedIn post, saying: “I’m happy to share that I’m starting a new position as Chief Marketing ...

The agency will handle social media and influencer marketing for brands including Safewash, Softouch, Glucovita and Chandrika.

He joins the streaming company from Google, where he was VP of Product for Google Cloud's Applied AI division.

Orient Electric has partnered with WPP Media to explore advertising on ChatGPT, extending its performance marketing strategy to an AI-led platform. The initiative will focus on conversations around ...

The tournament features six teams, with India, Pakistan and the Maldives in Group A, while Bhutan, Bangladesh and Sri Lanka make up Group B.

Channel metrics and business metrics are not the same thing. For instance, a brand can lower CPL by targeting cheaper, lower-intent audiences. Similarly, it can raise ROAS by retargeting customers who ...

Totade will expand access to technology tools and training globally and develop the architecture supporting the agency's AI capabilities.

Malik has been with Reliance Digital for over five years. He joined the company as chief manager – marketing in November 2021 and was promoted to assistant general manager – marketing in September ...

Saraswat takes charge of the haircare portfolio following over five years of leadership across major FMCG brands at the company.