In February, LV8 decided to launch a dedicated, full-service paid media practice and hired Ian Hiscock to lead it.

Influencers aren't all on board with shoppable ads; Americans are buying less makeup; and Madison and Wall predicts growth ...

Dive into AdExchanger's Ian Hiscock coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Federal Trade Commissioner Mark Meador shares his candid thoughts on cookie opt-outs, self-regulation and age verification.

Complexity hasn't made the CTV supply chain difficult to trust. This is a transparency problem and, more specifically, an ads.txt problem.

Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming ...

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic ...

CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the rise of performance TV, shifting live sports rights and the impact of M&A on ...

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across ...

YouTube won the race to be the web’s desktop video destination. Then it won the race for smartphone video consumption across its apps. YouTube even, seemingly without trying, became the go-to spot for ...

Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives" executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans.

Nativo's founder, Justin "JC" Choi, checks in post-acquisition to share how his tech is helping power Life360's new ...