Basic Fun! brings big excitement to its Littlest Pet Shop (LPS) brand with the unveiling of its World of LPS collection. The World of LPS expands the brand’s creative storytelling with four new ...

Mattel is joining the nationwide celebration of America’s 250th anniversary with a series of brand activations, community initiatives, and family-focused experiences taking place throughout the summer ...

Summer is still in full swing, but Hasbro Pulse is already getting a head start on Halloween. The company has unveiled a new wave of Star Wars: The Black Series action figures that put a spooky spin ...

With Halloween behind us and the holidays ahead, it's time to look back at the biggest toy industry tales from spooky ...