Canadian viewers tuned into the Paralympics over 10 days across the public broadcaster's English and French networks.

The automaker sustains radio momentum, leveraging its annual sales campaign to engage audiences across multiple markets.

The partnership opens up advertising opportunities beyond live broadcasts, including creator integrations, Shorts and ...

The director of marketing communications helped launch 'Ih, Ké, Ah' campaign to speak directly to Quebecers.

The latest AdEase report shows that Bell was the most active advertiser on TV in the week of Aug. 5 to 11. With 2,567 combined occurrences, Bell ranked second in Vancouver and Toronto, fourth in ...

Quebec media and politicians have criticized the pubcaster for bringing the ICI RDI news channel to the U.S.-owned streamer.

At a press roundtable, the company said automation is shifting agencies away from campaign mechanics and toward strategy and ...

The digital planner and AI strategist has worked on pitches for the ROM and SickKids.

Ellen Griffi will lead global strategy and capabilities as OMD standardizes operations across markets.

Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * ...

Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * ...

Place-based OOH measurement, planning platforms and a new agency certification program are part of Talbot's new mandate.