By leveraging ML, the e-commerce giant predicts what products you’ll be interested in, based on your browsing and purchase ...

“Resilience is accepting your new reality, even if it’s less good than the one you had before. You can fight it, you can do ...

Ana Gixhari explains how AI influencers provide brands with scalable, personalised, and culturally sensitive alternatives.

MEPRA Strategy Board Member Shaimaa El Nazer puts AI in perspective and calls for creatives to pick processes based on the ...

Pizza Hut and Americana Restaurants have launched a restaurant in Saudi Arabia, operated by talents with hearing and speech ...

Chalhoub Group’s Marilena Hadgianni emphasises the need to prioritise trust, embrace transparency, and respect cultural ...

MassiveMusic Dubai's Pierre Carnet shares how brands can leverage the rapid development of the MENA music industry for sustainable growth.

Snap's Youmna Borghol and OMG's Chris Solomi discuss the power of AR Lenses in driving active attention and brand outcomes.

Manchester United’s Matt McKie speaks to Campaign Middle East about positive brand and revenue impact through Middle East ...

The three-year contract will see The Romans supporting Audi Middle East with PR and communications across key markets in the ...

A call for production houses to create content that is not just visually stunning, but also resonates with people in the ...