When we're in times of inflation or economic contraction, brands are more and more focused on down-funnel selling. They're ...

A call for marketers to pay attention earlier and broaden their perspective at the influence of Latin music in the US.

HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign — live in 20 markets, its biggest ...

Allison Worldwide has hired Hank Kosinski as chief creative and marketing officer, effective October 1. In the newly created ...

The climate-focused creator discusses fungi foraging, their Bill Nye-inspired YouTube series and the importance of free education via social media.

Jim Beam and the Cadillac Formula 1 Team announced they have entered a multiyear partnership, with the Kentucky bourbon whiskey becoming the official spirits partner of the team. The two American ...

This football season is set to be the most content creator-centric yet, according to the league's SVP of social and influence ...

Making an immediate impact is critical to any agency’s success, especially when it comes to new business. Too often, ...

Users are turning to the platform for instant answers, how-to advice, and writing help. Non-work-related messages are up 53% ...

The week’s most notable brand marketing and creative news. Isaias Hernandez, aka Queer Brown Vegan, shares their story and ...

On Tuesday, President Donald Trump extended the deadline for TikTok to divest from its Chinese owner to avoid a nationwide ...

AI company Anthropic has launched a film and out-of-home campaign in the US and UK for its “AI thinking partner” Claude.