Campaign Brief Asia

Mountain Dew and BBDO Guerrero challenge Filipino gamers with ‘Play No DEW’ campaign

In the Philippines, 97% of internet users play video games, the highest rate in the world. And at the heart of that culture ...
Campaign Brief Asia

Mandiri and Marriott Bonvoy Partner with Hakuhodo Indonesia and Seven Sunday Films on new Travel Credit Card Campaign

In a category often dominated by feature lists and reward charts, the Mandiri x Marriott Bonvoy campaign, created by Hakuhodo ...
Campaign Brief Asia

LEGO China turns Shanghai metro into full-scale F1 experience for Grand Prix activation

To mark the return of the Chinese Grand Prix, LEGO China has transformed Shanghai’s Metro Line 11 - the route connecting the city to the Shanghai International Circuit - into a fully immersive Formula ...
Campaign Brief Asia

Huggies puts priceless luxury items in the line of fire in ‘Expensive Sh*t’ teaser via McCann NZ + NY

Blowouts are every parent’s worst-case scenario. They don’t just ruin outfits - they ruin car seats, couches, strollers, and confidence. The fear of “what if it leaks?” quietly dictates where parents ...
Campaign Brief Asia

Real customers inspire CSC’s new ‘Made for Me’ brand campaign via HERO and The Media Store

Commonwealth Superannuation Corporation (CSC) has unveiled its new Made for Me brand platform, signalling a dynamic refresh in how it connects with its unique Australian Public Service and Defence ...
Campaign Brief Asia

McDonald’s India reunites with childhood star Sara Arjun for nostalgic new campaign

McDonald’s India - North and East has named actor Sara Arjun as its brand ambassador, marking a nostalgic homecoming for the ...
Campaign Brief Asia

Bestads Best TV of the Week: Telstra’s ‘Wherever we go 2’ via Bear Meets Eagle On Fire with +61

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week's best film is Telstra's ...
Campaign Brief Asia

Zurich Malaysia and MBCS celebrate Raya with “Erti Perayaan yang Menyatukan Kita” film

MBCS, the full-fledged creative agency under Omnicom Media Malaysia, has partnered with Zurich Malaysia to launch a Raya film ...
Campaign Brief Asia

AdFest 2026: You’re invited to the M25 Network party – from 9pm on Friday March 20th

One of the most popular parties at AdFest is the annual networking party in central Pattaya. The party is brought to you by the m25 Network, Directors Think Tank, 116 Pictures, Music Mill, Arcade Film ...
Campaign Brief Asia

Rajiv Jayaraj Joins McCann Singapore as GM and Lead of McCann Content Studios

McCann Singapore has appointed Rajiv Jayaraj as General Manager, reinforcing the agency’s commitment to building a social-first, always-on model for brands in the region. In a dual role, Jayaraj will ...
Campaign Brief Asia

Mumbai’s Resonance Digital joins m25 network

Partnering with m25 allows us to take this integrated approach global, while staying true to our creative culture,” adds ...
Campaign Brief Asia

New York Festivals’ Lady Liberty Initiative Appoints Inaugural Advisory Board

Lady Liberty Leadership Program, an initiative designed to empower women in creativity through mentorship, learning, and meaningful connections in the heart of New York City, has announced the ...