On average, creators uploading Multi-language Audio tracks to their videos saw over 25% of their watch time come from views ...

Taylor Swift announces a new album, creators are hiding 3D-printed art, live-streaming the deep sea, and debating summer vs.

“In the Native community, we have this thing called the 'Red Road.' It means making good decisions, being humble, and following a better path. My love of hip hop became my Red Road.” Raised on a ...

Here are four crucial analytics in YouTube Studio that every creator should master, and more importantly, why they matter for ...

Learn all about YouTube's new partnership with Sesame Street, which will bring hundreds of full episodes and the largest ...

MrBeast "buys" the NFL to kick off YouTube's first exclusive live game. Find out how to watch the Chiefs vs. Chargers for ...

Why does content look like organized chaos these days? Our new report decodes "Maximalism," the creative language shaping the ...

So far this year, there have been more than 25 billion views of videos with “unboxing” in the title.¹ Sure, you know you ordered something online and followed the tracking information every step of ...

Black creators have played an important role in shaping the culture on YouTube. From fashion and comedy to politics, learning and wellness, Black creators have raised the bar for how creators engage ...

A little over 15 years ago, I visited a company with an interesting take on digital video. As I walked through YouTube’s small offices above a pizza parlor, I could see the promise of the platform.

Each month, more than 2 billion people come to YouTube to listen to their favorite music. Navigating the expansive landscape of great music has become a job within itself. With all of the amazing ...

Editor's note by Neal Mohan, Chief Product Officer: Bringing Shorts to our community has transformed the way people create and watch video on YouTube. When we introduced this new format, we optimized ...