Co-op’s chief membership and customer officer Kenyatte Nelson says “simplicity” of communication helps him better connect ...

Marketing is the greatest value driver for a business.” Not the sentiment of a marketer but a CEO. And not just any CEO. The ...

For director of brand marketing, Sarah Mayall, the bank’s decision to hero its red hexagon logo is the “big win” of her time ...

Becoming a sustainable brand isn’t a linear journey, it’s a process that presents a mixture of challenges and opportunities, ...

An endless loop of data and research is stopping marketers from finding creative answers to the challenges they face.

A year after announcing the introduction of ads to Prime Video, Amazon has revealed its average monthly ad tier customer ...

This year, McDonald’s is celebrating both its 50-year anniversary and 40-year partnership with advertising agency Leo Burnett ...

We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done ...

While the industry has done much work to improve sustainability there is still much more to do, says Giffgaff’s Lisa Boyles ...

In the The Marketing Week Podcast, we explore the transition from CMO to CEO, gen AI fears and the reality of working in B2B.

Having grown its grocery presence since 2012 targeting restaurant customers, Itsu wants to build wider awareness while ...

Channel 4 and Lloyds Bank have partnered to award four black-owned businesses £150,000 of TV advertising as part of their ...