FORT LEE, Va. -Social media has reached a new heyday in the socially distanced world of COVID-19. Military units and support organizations at Fort Lee are using it for training, command messaging, ...

Although social media influencers are often lumped together as one group, the truth is that they fall into different buckets. Specifically, influencers tend to land in different tiers of follower ...

Social media plays a crucial role in Americans’ news consumption. Half of all U.S. adults say they at least sometimes get news there, according to a 2023 Pew Research Center survey. Those who get news ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Today we have access to a lot of media channels. They fall into one of three types of media: ...

A new tool shows it is possible to turn down the partisan rancor in an X feed—without removing political posts and without ...

"The right way to approach social media ..." We see some iteration of that headline almost every day. Why? Because brands and brand managers are looking for direction. But the problem is not as simple ...

Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of ...

Social media culture is well alive especially in Kenya. Most people with smart phones are already signed up to platforms like Facebook, Twitter, Instagram, Snap chat, Keek, and many more platforms ...

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...

Social media can affect all types of relationships in both positive and negative ways. It can help people stay connected, but it may also lead to lower-quality in-person time. People can use social ...