Since first joining YouTube, Jake Paul has founded a boxing brand agency, a sports betting app and a grooming line for men

But in recent years, he's going by El Gallo, or El Gallo Dorado. Where does that come from and what does that mean? It's Spanish for the fighting rooster of Dorado, which is a nickname he says got from Puerto Rico, where he owns a massive compound and mansion.

Jake Paul may finally get what he's always sought Friday against Anthony Joshua — authenticity as a real fighter. Though possibly at a catastrophic price.