Schmidt Automotive reports that Tesla has endured six year-on-year losses in quarterly new registration volumes across Western Europe, and is now staring down a seventh. Tesla’s share of the EV market shrank across the region to 7.2 percent in May, down from the 12.6 percent share it had in May 2024.

Europe has been a weak point for Tesla’s sales this year, so why is the automaker playing catch-up when the continent’s new car demand increased by 1.9% in May, with electric vehicles (EVs) and hybrids leading the way?

Tesla Inc. Chief Executive Officer Elon Musk has assumed oversight of sales in Europe and the US, leaving deputy and senior vice president Tom Zhu over Asia, following the high profile departure of Omead Afshar,