America has been turned upside down by an American Eagle jeans ad. A single campaign, starring Sydney Sweeney, has provoked an extended conversation about race, beauty, politics, Donald Trump, and sexuality.

Other ads feature Sweeney replacing the word genes with jeans out on the street or daring the viewer to “ try these jeans .” The idea is basically that Sweeney — a conventionally good-looking person — is the result of strong genetics and possibly also inherited blue jeans.