Stephen Curry and Under Armour end their 13-year partnership
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Stephen Curry explains why he laced up Kobe 6 “Mambacita” amid his Under Armour split and a record-tying scoring tear.
A Basketball player without a shoe deal? That is just a barefoot baller, waiting for someone to put a sole on it. From Jordan’s iconic Air Jordans to LeBron’s Nike deal at 18 years old, sneakers are symbols of legacy.
Stephen Curry and Under Armour have agreed to part ways, ending a partnership that began in 2013 and evolved into the Curry Brand. The companies announced the split in a joint release this week, stating that Curry Brand will become independent and that Under Armour will continue to release the Curry 13 line through October 2026 as planned.
Stephen Curry is taking full advantage of his newfound freedom with swiftness. Vanessa Bryant immediately acknowledged The Chef's gesture.
And on the NBA’s new stage on Amazon Prime Video, Curry delivered another vintage Curry game, dropping 49 points, draining nine 3-pointers and going a perfect 8-for-8 from the f
Sneaker reporter Pat Benson joins Dan Patrick to discuss Stephen Curry and Under Armour parting ways and ending their long-standing partnership, breaking down the Warriors star's sneaker future and more.