VML India brought home a Silver and a Bronze Lion for Sing To Remember. This year, it returns with a new entry, one that ...

Scale AI specialises in data labelling, a critical process that involves accurately annotating and classifying data to ...

From confronting period taboos to hosting a virtual wedding, DDB Mudra Group’s four Cannes Lions 2025 entries spotlight ...

Rahul Vengalil of TGTHR unpacks the financial strain, emotional toll, and calculated ambition behind a young agency’s pursuit ...

In chasing trophies, the industry risks turning empathy into exploitation, spotlighting stories that serve brands more than the causes they claim to champion.

The expanded product offering includes enhancements to Value Optimisation, Incremental Attribution, and Value Rules.

Shikha Gupta, an independent Creative Director, on the behind-the-scenes of SleepyCat’s Slap Facial campaign and why clients ...

Forsaking a traditional playbook, the marketing for Housefull 5 hinges on two audacious bets. It released the whodunit with ...

This edition explores the challenges women continue to face in advertising and marketing, from negotiating likability and ...

The new ad unit features a split design, one section of the ad displays a static brand image, while the other allows users to ...

Anthropic says the initiative is meant to demonstrate how AI and human expertise can work together, starting with educational ...

By transporting five regional creators to Singapore’s Resorts World Sentosa and capturing their experiences through ...