Industry heads will share insights on the topic ‘Balancing BFSI marketing, lowering acquisition costs and boosting ...
Oracle Corporation announced the promotion of Clay Magouyrk and Mike Sicilia to the roles of Chief Executive Officers. Clay ...
Regional creatives can bring 25–30% higher conversion rates across categories, cut through clutter, build trust and drive ...
In a chat with e4m, Cleartrip’s Govind Bansal shared how the brand is using AI and customer-first strategies to boost growth ...
The ‘Saiyaara duo’, Aneet Padda and Ahaan Pandey, quickly caught the attention of brands eager to connect with India’s ...
Rs 35 cr, Presenting/Co-Sponsor value stands at Rs 8–15 cr and Associate/Powered-By/Category Partners value stands Rs 4–8 cr ...
With FMCG brands pulling back, the industry is betting on a few high-impact shows to drive revenue — but is it enough to save ...
The summit promises a day filled with engaging conversations, networking, and groundbreaking ideas as top industry leaders, ...
Industry watchers assert that advertising in India is moving towards a privacy-compliant future and there’s more focus on ...
The draft regulations mandate yearly financial-year audits, clarify shared-infrastructure duties, and enable escalations from ...
Google has entered a critical legal battle in Virginia, as US antitrust regulators push for a break-up of its core advertising technology business. The case centres on AdX, Google’s ad exchange ...
Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics - Exchange4media.co ...