EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest ...

Our weekly roundup of the latest appointments and account wins from Vigor Media, Dentsu Creative Isobar, and many more.

From hospitals, colleges to corporate parks, these outlets blur the line between distribution and marketing, testing whether ...

The APAC Effies are one of more than 55 award programmes globally under the Effie umbrella, with results feeding into the Effie Effectiveness Index. Since its introduction by the New York American ...

The acquisition reflects the sports content company’s intent to broaden its AI footprint in India, and invest in ...

Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into ...

With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle—and a growth engine.

Commenting on the launch, Siddharth Gupta, general manager-marketing at Britannia Industries, said, “With Pure Magic, our goal has been to bring a fresh and playful twist to choco indulgence. Together ...

As they collapse the gap between awareness and retention, between acquisition and advocacy, AI agents are rewriting the roles ...

As privacy rules tighten and quick commerce surges in India, the global commerce media company is expanding its local ...

Clean Creatives' executive director argues that IPG's decision to work with Saudi Aramco after pledging to avoid fossil fuel ...