The Google antitrust ruling will have wide-reaching implications for the tech industry at large, not just the ad businesses ...

In other Google antitrust news, the remedy phase for the search case begins on Monday in Washington, DC. Last year, Google ...

Precise TV is hoping to make it easier for kid-focused brands to reach their target audiences without compromising on privacy ...

Pinterest conducted reviews of five potential ad tech acquisitions. Plus, what do LLMs think is the best retail media tech ...

Netflix is coming out of the first quarter of 2025 in a strong position, although its ad revenue remains just a small part of ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Omnicom is chugging along comfortably so far this year, despite the “increased volatility in the markets” in the last few ...

Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids ...

Sabrina Sierant joined Mondelez more than 12 years ago, which seems like a prior age in shopping terms. In December 2019, she took on marketing for the US Chips Ahoy business, as Mondelez orchestrated ...

The trends in Ad Agency Land over the past few years have been in favor of Publicis. The French holding company has assembled ...

Many advertising standards efforts gather digital dust thanks to competing interests. Here's how the industry can stop ...

The rest of the world is still preparing its tariff countermeasures. Plus Google has started inserting links to new Google ...