In 2025, we can expect richer metadata to surface around user behaviours and platform choices, especially as they are driven ...

Globally, retail media accounts for one-fifth of total ad spending. However, in the MENA region, retail media is still in its ...

The second edition of Icons of the UAE honoured 18 awardees for their impact on the business landscape in the country.

While timelines have shortened, budgets often remain stagnant or, in some cases, are even shrinking, says Deja Vu's Manasvi ...

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing ...

By leveraging ML, the e-commerce giant predicts what products you’ll be interested in, based on your browsing and purchase ...

“Resilience is accepting your new reality, even if it’s less good than the one you had before. You can fight it, you can do ...

Pizza Hut and Americana Restaurants have launched a restaurant in Saudi Arabia, operated by talents with hearing and speech ...

Ana Gixhari explains how AI influencers provide brands with scalable, personalised, and culturally sensitive alternatives.

MEPRA Strategy Board Member Shaimaa El Nazer puts AI in perspective and calls for creatives to pick processes based on the ...

MassiveMusic Dubai's Pierre Carnet shares how brands can leverage the rapid development of the MENA music industry for sustainable growth.

Chalhoub Group’s Marilena Hadgianni emphasises the need to prioritise trust, embrace transparency, and respect cultural ...