Before Cooper Flagg is likely taken as the NBA draft’s No. 1 overall pick, his apparel sponsor has created a holiday.

Cooper Flagg excelled in his first season with the Duke Blue Devils. That’s why, after watching him dominate at Durham, he reaffirmed his strong case as the first-overall pick in the 2025 NBA Draft.

In the lead-up to the draft, Flagg’s longtime trainer Matt MacKenzie RG.org reporter Mark Medina about how he’s preparing Flagg for the NBA, along with a story about his athlete’s unique competitive nature.

The next face of the Mavericks shined at Duke but started in Maine. Here's the story you don't know, dating all the way back to when he was 14 years old.

Cooper Flagg completed one of the best freshman seasons in college basketball history during the 2024-25 campaign. The Duke star and projected No. 1 overall pick in the 2025 NBA Draft captured CBS Sports Freshman of the Year honors and exited as one of the most accomplished one-and-done players this century.

His Name, Image, and Likeness (NIL) earnings reportedly reached staggering heights, surpassing even his projected NBA rookie salary. During an interview with Bob Costas, sports journalist Howard Bryant revealed that Flagg's NIL earnings at Duke amounted to an astonishing $28 million.

Cooper Flagg is set to be the first overall pick by the Dallas Mavericks. However, with GM Nico Harrison, Flagg could be let go of after just a few seasons.