The strategically placed advertisement features a simple yet powerful message: "I'm voting for Stephen." The billboard serves as both a gesture of support for fellow late-night host Stephen Colbert and a pointed commentary on CBS's recent cancellation of "The Late Show."

Fans, political figures and fellow late-night hosts seemed stunned Thursday night when comedian Stephen Colbert announced that CBS would be ending The Late Show in May 2026, with many questioning what pushed the network and its parent company, Paramount Global, to make the decision.