Gen Z and Gen Alpha are reshaping the snack aisle by buying fewer, smaller portions and expecting clean ingredients, functional benefits, and transparent labels as a baseline — not a bonus. Artificial ...

Between “OK, Boomer,” Millennial pink and pretty much just the mention of Gen Z or Gen X in the right context, today’s generations have earned — appropriately or not — their own stereotypes. While we ...

Gen Z is heading for its flop era. While they currently dominate the cultural conversation and are considered the coolest demographic, Gen Z is soon set to be usurped by members of a younger ...

Move aside Gen Z, there is an even younger generation with an even weirder sense of humor taking over the internet. Years of making fun of “cringe” Millennials have finally caught up with Gen Z, with ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

Gen X, millennials and Gen Z have had their years in the spotlight, so it's time to circle back in the alphabet. Please welcome to the stage Generation Alpha, the first worldwide generation born ...

Add Yahoo as a preferred source to see more of our stories on Google. They’re doing 30-somethings dirty. For millennials, transitioning from the cool kids at the top of the generational food chain ...

Social media platforms have evolved from serving as content distribution channels to being primary destinations for discovery, search and community-building, especially among younger audiences. For ...

Jenefer Brown, Lionsgate’s EVP and head of Global Products and Experiences, shared insights Tuesday on how the studio courts and markets to Gen Z audiences: “You find them on gaming platforms,” she ...