Through a new partnership with Marvel Entertainment, Mammoth Media’s storytelling app Yarn will offer dozens of new adventures featuring Marvel superheroes such as Spider-Man, Black Panther, Captain ...

Most app developers targeting teens and their ever-shrinking attention spans fall short of mainstream success — but not Mammoth Media. The Santa Monica, Calif.-based startup claims it has reached ...

When chat fiction app Yarn launched its new 'Choose Your Own Adventure' style stories earlier this month, it brought in the big guns: Yarn hired 19-year-old Landon Rivera, the creator behind the viral ...

Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. The multimedia series launched last month and has already ...

K-drama fans will be able to dig into new series of “micro-stories” on the Yarn app — embroidering on the narrative arcs of characters from popular Korean TV shows — under a partnership between ...

Mammoth Media, the company behind the Wishbone and Yarn mobile apps, has raised a $13 million Series A round of funding led by Greylock Partners, with participation of Los Angeles-based Mammoth ...

Mammoth Media, the company behind the Wishbone and Yarn mobile apps, has raised a $13 million Series A round of funding led by Greylock Partners, with participation of Los Angeles-based Mammoth ...

The chat fiction stories offered in Mammoth Media‘s mobile app Yarn are about to get more interactive. The branching narrative mechanic should be familiar to anyone who read Choose Your Own Adventure ...