Xfinity's 2026 Super Bowl commercial takes viewers back to Jurassic Park – and imagines a universe in which things didn't go haywire like in the 1993 classic. Oscar winner Taika Waititi directed the ...
A guide for brand leaders on evaluating movie marketing tie-ins, securing creative access, avoiding fatigue and aligning partnerships to business impact.
The NFL's collaboration with Dhar Mann on Super Bowl week content, Redken's sponsorship of boy band "Boy Throb" at the Grammys and Sonic's new campaign with reality TV star Rob Rausch are some of this ...
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