If you can’t beat ’em, join ’em. That’s what Microsoft must have been saying after Toshiba sounded the death knell to HD DVD yesterday. Now, rumors are circulating about a possible Xbox 360 Blu-ray ...

When the HD DVD/Blu-ray war came to a sudden end in February 2008, it was quickly followed by word that Microsoft and Sony were discussing a Blu-ray drive for the Xbox 360. Now, 20 months later, ...

Just days after Microsoft exec Steve Ballmer alluded to a Blu-ray device for Xbox 360, the rumor was quashed. Yesterday Aaron Greenberg, group product manager of Xbox 360 reaffirmed his team’s ...

Xbox 360 owners - No Blu-ray for you! Following the horrible death of the HD DVD high definition format, many had predicted (me included) that Microsoft would pretty soon be offering a Blu-ray drive ...

Update: A representative of Microsoft told Shacknews that, "It is premature to speculate about Blu-ray but we do know from market data that HD movie playback is not a primary purchase driver for ...

Despite repeated bashing and smashings, the Xbox 360 Blu-ray rumor is eternal like the sun god. Taiwanese rag Economic Times is reporting that Pegatron Technology—an Asus subsidiary, not a Decepticon ...