The explosion of popularity in U.S. women’s sports has led Major League Baseball to an obvious conclusion: It’s time to invest in softball so that it can eventually reap the financial rewards. Unlike ...

NEW YORK, May 29 (Reuters) - Major League Baseball is making a big bet on the business of women's sport, announcing on Thursday its first significant financial investment in a women's professional ...

MLB commissioner Rob Manfred said the league is committed to building a "sustainable and impactful league that drives fandom" through an investment in the AUSL. File Photo by Kevin Dietsch/UPI May 29 ...

Major League Baseball announced a strategic investment in Athletes Unlimited Softball League (AUSL) on Thursday ahead of the league's launch next month. This is MLB's first investment in a women's ...

Major League Baseball is making a major investment in professional women's sports. MLB is partnering with the Athletes Unlimited Softball League — which is made up of the best pro softball players in ...

Infielders huddle around Lexi Kilfoyl #61 of Team Kilfoil before the start of an inning during an Athletes Unlimited Pro game against Team McQuillin at Max R. Joyner Family Stadium, in Greenville, N.C ...