Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Researchers cited the top AI use cases as analyzing data from multiple sources, automating reports and summarizing open-ended ...

At the November MarTech Conference, we discussed how AI can help marketers in their market research. The post AI is your key ...

The stock market fell again on Thursday as Wall Street continued to sell riskier technology and consumer discretionary stocks in the wake of some weaker labor market data. The Dow Jones Industrial ...

One market researcher finds SoundHound to be a leader in conversational AI thanks to Amelia 7. The company is reporting growing revenue, but it's still unprofitable. Investors should be closely ...

We have a long history of working with Scott Jeffe during his time as the VP of research at RNL. Recently, Scott moved on from RNL to begin working as an independent higher ed market research ...