When branding is an afterthought, you can attract the wrong customers or lose out to better-positioned competitors, even when ...

Freeze branding is a method of livestock branding that some farmers use as a less-painful alternative to hot brands. They place the metal brand in liquid nitrogen and apply it to a shaved area of the ...

Sure, it’s a cool craze, but experts are giving it the cold shoulder. Reveling in wildly dangerous, stupid stunts is, frighteningly, on brand for daredevil youngsters. However, healthcare ...

Smart brands can use AI to understand customers better, serve them faster and reach them more effectively—while maintaining ...