As AI-powered discovery gains traction in both B2C and B2B, brand is suddenly becoming essential again. This marks a significant shift from the previous 10 to 15 years, when performance marketing ...

The MarketWatch News Department was not involved in the creation of this content. State of the Brand is a global digest that distills actionable insights and strategic interventions from ten marketing ...

With over 4.9 billion social media users worldwide and 95% of recruiters screening candidates online before interviews, personal branding has evolved from optional marketing exercise to career ...

J.M. Smucker has spent the last few years reshaping its portfolio to help it build brands that stake out a leading position in categories spanning pantry, snacking, coffee and pet food, and has ...

The widespread adoption of AI-generated content is causing consumer distrust in digital interactions. Here is how a ...

When Jenny Lei founded handbag brand Freja in 2019, she relied 100 per cent on digital marketing. With experience in dropshipping (where orders are shipped directly from the supplier), she felt she ...

When done right, communication and community-building can be powerful tools that establish your brand as an authority worth ...

The cyclical, now AI-fueled, “SEO is dead” panic cycle is in full swing. But here’s what most of those headlines miss: Search isn’t a platform, it’s a behavior. Whether people are typing into Google ...

In 2025, all signs point to SEO moving beyond a fixation on the Google search box and toward multi-modal search. As search ...

Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...