Founder and CEO of Idea Grove, a unified PR and marketing agency, and author of the upcoming book "Trust Signals: The New PR." First impressions are so important — your brand may only have a few ...

A universal badge is an elusive commodity. It is what everyone wants, but it is difficult to develop or obtain. To check the validity of this statement, all you need to do is examine the huge effort, ...

Since we’re in the thick of the hectic Holiday season, e-commerce sites have been bustling with activity. In fact, according to IBM, this past “Cyber Week” (Thanksgiving to Cyber Monday) was a ...