Personally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. What did Google’s John Mueller say about changing URLs ...

The better your site structure, the better your chance of higher ranking in the search engines. Every website has some “structure.” It might be a rigorous and streamlined structure, or it may be a ...

Google's John Mueller said on Twitter that URL structure is "not so much" important, rating it a 1 out of 7 - whatever that means. He said the bigger concern is changing URLs can take Google time to ...

Google has updated its URL structure guidelines to specify what characters Google Search supports in URLs. The introduction paragraph now leads off by saying, "Google supports URLs as defined by RFC ...

Google isn't concerned with how many slashes there are in a URL, so there's no need for an artificially flat URL structure. Google’s John Mueller says there’s no benefit to having an artificially flat ...

Optimizing your website for traffic, revenue, and conversion is one of the most essential parts of SEO. In 2021, success means going beyond having a neat and glossy design that sometimes can be a ...