New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform ...

Google said that the open web is "in rapid decline" as it tries to defend a breakup of its ads business, but later clarified ...

Online publishers and advertisers are closely watching a new experiment in Web marketing that aims to replace discredited "impressions" and "clicks" with a more reliable measurement: time. Called ...

Shares in advertising group Magnite ($MGNI) dropped nearly 6% today as it sued U.S. tech giant Alphabet ($GOOGL) for running an “unlawful ...

Have you ever been followed around the Web for months by ads for a product that you considered (but decided against) buying from an online retailer? Have you seen ads on Facebook offering some product ...

A Microsoft Corp. subsidiary and a Canada-based advertising platform were hit with separate lawsuits over their sharing of US ...

Facebook is making the HTML of its web ads indistinguishable from organic content so it can slip by adblockers. But in exchange for taking away this option for controlling ads from people, its ...

More than a quarter of all ads that Web surfers see are designed to play video, audio or animations--what's known as rich media--and that figure could grow to 40 percent by the end of 2003, according ...

Savvy Internet users know not to click on strange links, but malvertising — malicious code hidden within otherwise innocuous advertisements — presents a more pernicious problem. A new malvertising ...