New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform ...

Google says the web is thriving and it’s in “rapid decline,” as publishers accuse it of “theft” and being a “bad actor.” So ...

Google said that the open web is "in rapid decline" as it tries to defend a breakup of its ads business, but later clarified ...

Online publishers and advertisers are closely watching a new experiment in Web marketing that aims to replace discredited "impressions" and "clicks" with a more reliable measurement: time. Called ...

Online advertising sales dropped by 20 percent in the first six months of the year compared with 2001, a new study shows, cementing concerns about a prolonged ad slump. Web ad revenue totaled $2.98 ...

A Microsoft Corp. subsidiary and a Canada-based advertising platform were hit with separate lawsuits over their sharing of US ...

Have you ever been followed around the Web for months by ads for a product that you considered (but decided against) buying from an online retailer? Have you seen ads on Facebook offering some product ...

Facebook is making the HTML of its web ads indistinguishable from organic content so it can slip by adblockers. But in exchange for taking away this option for controlling ads from people, its ...