Home decor ecommerce site Wayfair is turning to its digital ad buying partner AppNexus to expand its media business. AppNexus will sell advertising across Wayfair’s ecommerce sites, which include ...

A recent Wayfair ad that has been popping up on social media accounts, such as Facebook and Instagram, has caught the eyes of users not for its popularity but for its bizarre design. The company known ...

Image above from Wayfair's Christmas spot, focused on a new widower whose home-improvement purchases included a pup-themed pillow. Coming off tough pandemic-fed comparisons, Wayfair says its sales ...

Wayfair Inc., the online retailer specializing in home furnishings, on Monday launched a national television advertising campaign to further raise the profile of the fast-growing Boston company. The ...

Wayfair Inc., which operates online home furnishings and décor retailers including Dwell Studio, Joss & Main and Birch Lane, is rolling out a proprietary display advertising platform dubbed Magellan.

Amid a campaign to yank funding from the bomb-throwing TV personality, Boston companies Wayfair and TripAdvisor said Thurdsay they would pull their ads from Laura Ingraham’s show on Fox News. Liberty ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 1 hour 11 min ago By Ad Age and Creativity Staff - 1 hour 55 min ago By Jon Springer - 3 hours 30 min ago By Brian Bonilla - 4 hours ...

Wayfair is facing some blowback for its ambitious growth plans. After posting a quarterly loss considerably larger than expected, the company is getting beat up by the investment community, who are ...

Wayfair is expanding its paid media business, also known as “Wayfair Media Solutions,” Digiday reports. Like Amazon, Wayfair reports its sponsored products revenue under an “other” revenue category, ...

Online retailers want lots of people to click through the ads they place on search engines, but what they really need is lots of the right people to click on their ads. The “right” people are those ...

BOSTON--(BUSINESS WIRE)--Wayfair (NYSE:W), one of the world’s largest online destinations for home furnishings and décor, today launched a new national television advertising campaign that showcases ...

At some point, the home goods e-commerce company will have to spend less on advertising and administration. However, there's a nagging little detail buried within this organization's numbers. Wayfair ...