Home decor ecommerce site Wayfair is turning to its digital ad buying partner AppNexus to expand its media business. AppNexus will sell advertising across Wayfair’s ecommerce sites, which include ...

A recent Wayfair ad that has been popping up on social media accounts, such as Facebook and Instagram, has caught the eyes of users not for its popularity but for its bizarre design. The company known ...

Image above from Wayfair's Christmas spot, focused on a new widower whose home-improvement purchases included a pup-themed pillow. Coming off tough pandemic-fed comparisons, Wayfair says its sales ...

Wayfair Inc., which operates online home furnishings and décor retailers including Dwell Studio, Joss & Main and Birch Lane, is rolling out a proprietary display advertising platform dubbed Magellan.

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Online retailers want lots of people to click through the ads they place on search engines, but what they really need is lots of the right people to click on their ads. The “right” people are those ...