New research shows that in natural vision, visual memory of images is affected by the size of the image on the retina. The findings can have many implications, including on the use of different types ...

Every day we encounter images on the wall, in newspapers, books, and electronic devices. Some become etched in our memory and some don't. The elements influencing whether we remember one image and not ...

Images shape how people recognize, remember, and trust brands long before a single sentence is read. A logo glimpsed on a ...

When people lack visual imagination, this is known as aphantasia. Researchers investigated how the lack of mental imagery affects long-term memory. They were able to show that changes in two important ...

(from left): Research Group Leader Dr. Cornelia McCormick, Merlin Monzel und Pitshaporn Leelaarporn find connection between autobiographical memory and aphantasia. When people lack visual imagination, ...