Today, the video has become a vital part of every successful marketing strategy. And why wouldn’t it be? It helps companies promote the brand and showcase the overall message in front of the target ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

This will help you align your video content with the desired outcomes. In the video embedded below, you can explore the process of identifying the learning objectives for your educational videos. Once ...

The video has to be short, sweet and to the point, so what do you do? No worries, gentle scribe, read on for answers. Videos have proven themselves as powerful selling tools, with 86% of marketers ...