When it comes to shopping for clothes, many Americans don’t know what size they are. There is no standardized sizing, which has led to fitting room nightmares and billions of dollars in returned ...

Aug. 5, 2006 — -- Clothing manufacturers have caught on to an insidious, yet effective, marketing strategy -- women like to wear smaller sizes. "I have everything between a size 0 and 8 actually, ...

When J. Crew last month announced it was introducing a new triple-zero size, equivalent to an XXXS, the blogosphere erupted in irritated frustration and condemnation of the supposed routine, and ...

If you remember the days before there was a size zero, you might have to brace yourself for some unsettling fashion news: there is now a size smaller than nil. A negative size if you will. Next fall, ...