The collaboration is a step toward newly returned CEO Kevin Plank's plan to make Under Armour a more "premium" brand. Under Armour Inc. has launched a collaboration with a Spanish high-fashion company ...

Under Armour will end its $50 million sponsorship with the University of Cincinnati but will continue to supply products to the school through June 2024, the university said Wednesday. The ...

After two decades of partnership, the University of Maryland Friday announced it has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036. The new ...

Under Armour, Inc. UAA is positioning itself for continued growth and market differentiation by focusing on premium product offerings, operational efficiency and global expansion. The brand is ...

Sportswear retailer Under Armour (UAA) said on Tuesday that it will raise the prices of some of its products and reorganize its sourcing to accommodate the higher costs from tariffs. Under Armour also ...

One of the most famous CEOs who has been repeatedly cited as a micromanager was Apple’s Steve Jobs. The former CEO of Apple, ...

Under Armour, Inc.’s UAA first-quarter fiscal 2026 performance reflects the benefits of its ongoing cost optimization and restructuring program, which is delivering notable improvements in operating ...

Under Armour’s deteriorating fundamentals and deepening revenue declines undermine any turnaround hopes. Click here to read ...

John Varvatos comes to Under Armour with a long resume that includes designing products for brands like Converse, Ralph Lauren and Calvin Klein, where he famously created the first-ever boxer brief.

Wisconsin is in the last year of its contract with Under Armour. The Badgers 'see real potential for this partnership to grow ...

South Carolina athletics is switching from Under Armour to Nike as its official apparel supplier beginning in the 2026-27 academic year.

Ripken Baseball on Thursday announced it has expanded its All-Ripken Games in 2024 by increasing the number of facilities and tournaments for top individual youth baseball and softball players to ...