As customer experience takes center stage, User Interface (UI) and User Experience (UX) design have become crucial elements in crafting engaging digital customers. Understanding the distinct roles and ...

User experience (UX) -- the most important piece of application delivery -- is often misunderstood. That's the view of Aaron Sanders, who states that UX often gets confused with user interface (UI).

In today’s mobile-first world, the design and functionality of a company’s app can significantly affect its relationship with users. As more consumers engage with brands through mobile devices, ...