Do you need insight into your Twitter engagement? Twitter Analytics allows you to dive into the data behind your top Tweets, audience growth, and conversations. Continue reading to find out how to ...

Twitter faces scrutiny, yet there are unique opportunities to revamp its image, user relations and outdated analytics system. Will this strategic shift succeed? With Elon Musk’s Twitter features ...

Twitter provides marketers with one of the most straightforward dashboard tools available, but some marketers don't explore analytics beyond that. Twitter has one of the most straightforward dashboard ...

Any form of analytics can help your law firm’s strategy. Most social media platforms offer some level of analytics, and Twitter’s is particularly powerful. Many people don’t take advantage of them ...

Twitter is like a high school popularity contest. How many followers do you have? Do they really care what you’re tweeting? Feeding into that mentality, the micro-blogging service is slowly giving ...

Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business. You've ...

The insight gained from a single tweet might not be worth much, but what about from a million? IBM thinks businesses will pay $2,000 to analyze a million tweets and correlate them with data sources ...

Teams that run critical ad systems dwindle to one or two staffers. Lost ad revenue adds up during what should be the most profitable time of the year. reading time 3 minutes Among Twitter’s multiform ...

The New York startup recently signed a deal with "The Queen Latifah Show" to award prizes to the talk show's biggest Twitter fans. By Natalie Jarvey Twitter analytics startup SocialRank is getting the ...