Texas Tech Athletics has announced a rebrand, introducing a modernized “flat T” logo set to debut in the 2026-27 academic year, provoking an outpouring of mixed opinions. The new design, a departure ...

There's a new look coming for the Red Raiders. Texas Tech's athletic department unveiled a new logo on Tuesday, featuring a new spin on the university's Double T logo. Alas, the bevel has been leveled ...

Starting in the 2026-27 season, Texas Tech athletics will introduce a new set of athletics-specific iconography, including a redesign of the classic Double T. The beveled scarlet-and-black Double T ...

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Texas Tech basketball hung around with Illinois, but couldn't get the job done. Here's a look back at how the game unfolded.