The U.S. Open has evolved beyond tennis into a high-stakes marketing contest where brands create immersive activations to ...

On, Lululemon, and top tennis agent Stuart Duguid discuss the behind-the-scenes strategies to align top players and brands ...

Before New York Fashion Week kicks off in Manhattan, some of the incoming brands are making an early first stop elsewhere — in Queens, on the blue hard courts of the U.S. Open ...

Nike dominated the courts, emerging as the top-performing brand with $9.4 million in MIV. The American athletic footwear and ...

The Spanish player has made it clear what his brand of choice is. In 2024 he announced the extension of his collaboration ...

From Fifth Avenue to Flushing Meadows, players have been busy on and off the court ahead of the year’s final Grand Slam.

In a sponsor category long dominated by two giants, the athleisure maker joins a wave of challengers tempting star players ...

The best tennis brands combine style and comfort for the utmost performance on the court. Unlike the best golf clothing ...

Game, set, match: As Zendaya revives tennis core for her “Challengers” press tour, these eight Black brands offer athleisure, tennis shoes, tennis whites and more. Before “cowboy core” rode into town, ...

Spanish sensation Carlos Alcaraz has emerged as the highest-paid tennis player of 2025, earning a staggering $48.3 million. At just 22 years old, Alcaraz has already claimed five Grand Slam titles, ...

In a sport where brands like Nike and Adidas were once the only players, the logos of Gucci and Miu Miu have started to weave ...