Google considered selling off parts of its ad tech business to resolve antitrust concerns in Europe and the US, a lawyer for ...

Streaming viewers may find their binge-watches filled with ads for brands that have never run on TV before.

Let’s look back at the surprisingly long history of AI innovation in ad tech, and where I see automation taking us next.

From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry ...

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer ...

Gmail security, Salesforce AI for manufacturing, laptops for graphic designers, Google Ads and Google Maps integration, ...

AppLovin sold its Apps business for $900M, shifting focus entirely to high-margin ad-tech and AXON platform growth. Ad revenue hit $999M in Q4-24, accounting for 73% of total revenue, with a 78% ...

European Union regulators on Friday hit Google with a $3.5 billion fine for breaching the bloc’s competition rules by ...

John Tigg, senior vice president, buyer development at Index Exchange, discusses a new opportunity in ad tech brought about ...

As the Texas Tech basketball team was wrapping up a big 82-81 road win over sixth-ranked Houston on Saturday, Texas Tech director of athletics Kirby Hocutt took to social media to address ...

Virginia Tech athletic director Whit Babcock spoke to the media during Tuesday's press conference; he did not field questions. Here is the entirety of what he had to say, in a prepared statement: ...

Georgia Tech’s new athletic director wants to hear from the fans on whether next year’s game against Tennessee should be held ...